Mission, Vision, and Values

To improve the health and quality of life of our members.

To be the leading model for collaboration and innovation in health care.

We are helping Kentuckians live healthier lives.



  • Integrity: The virtue that requires our adherence to moral and ethical principles, soundness of moral character.
  • Collaboration: The principle that directs us to recognize the inherent worth of each person and to mine individual talent, skills and competencies to create value of our members, providers, and the Commonwealth.
  • Community: The commitment to an environment that focuses on serving our community of associates, members, providers and citizens that values understanding, acceptance, and respect of individuals and their multicultural richness.
  • Stewardship: The wise and responsible use of all resources; human, financial, and material, for the greater good.