Go Red for Women helps increase awareness and education year-round about importance of heart health

Go Red for Women LogoGoing Red, as defined by the American Heart Association (AHA), may be the best thing a woman can do for her health.

The AHA began its Go Red for Women initiative in 2003 to bring awareness to the fact that heart disease is the number one killer of women, according to a Passport-sponsored article on Insider Louisville. That amounts to 1 in 3 women who die, which is more than all cancer deaths combined, according to the AHA.

Go Red for Women is “a passionate, emotional, social initiative designed to empower women to take charge of their heart health,” according to the website. More than a million women nationally have committed to Go Red.

“My goal is to make it not only a February thing, but we should make it 365 days a year. Everybody should be thinking about heart health,” said Jill Bell, vice president of Passport Health Plan and chair of the 2017 Go Red for Women Luncheon in Louisville, which will be held on Friday, May 19. For more information about the event, please click here. Or to see a video about what Go Red for Women means to two Louisville women, please click here.